Ms. Roxana Yekta
AI Marketing & Automation Specialist
An experienced leader in business development and partnerships, Roxana has a proven track record of managing teams and delivering outstanding results. She is skilled at thinking creatively to find innovative solutions and has a strong background in Business Development, Partnerships, Loyalty, Sales Management, Strategy, Team Building, and Events.
Expertise & Professional Highlights
YEKAI - AI Marketing & Automation Specialist
Roxana joins the YEKai team as a Marketing & Automation Specialist, bringing her extensive multi-industry expertise. Trained by YEKai in the use of AI tools for marketing and business automation, Roxana focuses on helping micro-businesses enhance their online presence. She is adept at applying these solutions to improve exposure and ROI. Her unique background allows her to quickly understand clients' pain points and recommend targeted, effective solutions.
Head of Partnerships & Advertising (Director) | CAFU (2024 - Present)
• Leads the partnerships and advertising teams and verticals.
• Serves as the main liaison between internal and external stakeholders to secure the best partnership opportunities.
• Manages the loyalty program and its future expansion efforts.
• Finds new opportunities and verticals, such as the EV vertical (Audi partnership).
Director of Sales & Partnerships | ARCTIC ICE (CONTRACT) (2023 - April 2024)
• Headed sales and strategy for a new luxury ice company.
• Managed all PR, marketing, events, and activations.
• Spearheaded business development and partnerships.
Freelance Consultant (2022 - 2024)
• Successfully launched two startups: InstaFluencer & TheElecti.
• Managed a team of five as Head of Sales for Tipz, focusing on C-level enterprises and P&L.
Head of Commercial Partnerships | ADNOC DISTRIBUTION (2020 - 2022)
• Managed all partnership aspects for the new loyalty app, Rewards.
• Headed client sourcing, pitching, and legal aspects.
• Provided full P&L and commercials for new projects and presented innovative revenue streams.
• Handled C-level partnerships and launched successful campaigns.
Head of National Sales | GROUPON (2014 - 2018)
• Selected by senior management to lead the national accounts division.
• Increased the online portfolio by 30% within six months.
• Achieved the highest voucher and gross sales in the UAE.
Education
BA Marketing & Advertising | Middlesex University
A Vision for Partnership-Led Growth and Revenue
A forward-thinking leader dedicated to driving strategic growth and fostering innovation through high-impact partnerships. My vision is to leverage a deep understanding of market dynamics and consumer loyalty to build and scale collaborative ecosystems that not only generate significant revenue but also create lasting brand value. I am committed to mentoring high-performing teams and championing a culture of creative problem-solving to navigate and capitalize on emerging business opportunities.
Contact
For business inquiries and collaborations, you can reach out directly.
